How people shop and search for what they want and need has completely changed thanks to the internet. Consumers spent over an astounding $289 billion online during 2012 according to a report by Statista. It is so important for any size business to have a presence online in order to compete within its market. A good website design is one great way to promote your business online. If you still need some convenience, below I will lay out 7 reasons why your business needs a website, LIKE YESTERDAY!
1. Lets your customers know about you and where to find you
Think about it, if you are considering doing business with any company, how often do you search for the online presence first to get a first impression? I would wager, more often than not. 85 percent of consumers use the internet to find a local business, according to a study done by Nielsen. If you do not have a website design then these customers may not ever try to contact or find your business. Search engines put a lot of weight on local results now, so a website is even more important if your business is a local one.
2. Twenty Four / Seven Access
Consumers are now able to search and shop on the web around the clock thanks to the internet. For example Foi Designs usually gets a couple leads through the night while we are sleeping. If we didn’t have a website, it wouldn’t have been possible to receive those leads.
3. Communicate Instantly
When your business has a website you are able to choose what you want to communicate to your clients and they can see it instantly! Whether it is an Upcoming sale or new products, you can instantly advertise it on your business website. This can eliminate costly advertisements such as mailings and flyers.
4. Saving Money
The maintenance of a website can cost very little. When you consider the power of a great business website, the return-on-investment is usually much higher than other advertising methods.
5. Reach New Customers
One of the biggest reasons to have a business website is the opportunity to reach new customers. As potential customers search the web, they will have access to your businesses services, products and information. If you didn’t have your website they may have never found out about you.
6. Convenient ways to contact you
Most business websites include a contact page that gives your audience the ability to instantly ask a question, or reach you about your services or products. This gives you the chance to quickly provide feedback to the customer and improve your customer service. There are many creative ways you offer convenient ways for your customers to contact you. Such as contact forms, Forums, Live chat, support centers and more.
7. Know Your Customers
Tracking software has become very intelligent and easy to use. Even if you just install Google Analytics which is completely free you will have the ability to track who is viewing your site, when they are viewing, from where they viewing, what they are clicking, who is making purchases and so much more. This data can give you valuable information to your business so you can better target your current and potential customers.
In Closing
It is not hard to see why every company should have a business website. Without a website, it can be very difficult to compete in today’s marketplace and generate new customers. A business website doesn’t have to be intimating, we have been helping businesses build a lasting web prescience since 2009. Contact us today for a free consultation
Sources: cpcstrategy.com/blog/2013/08/ecommerce-infographic, blackbeardesign.com/top-10-reasons-business-website, www.statista.com/topics/871/online-shopping, nielsen.com/us/en/newswire/2013/the-reviews-are-in–yelp-users-are-four-star-consumers.html