Social Media as a means of marketing is still in it’s infancy. Each day, new sites are opened and rules are bent and broken. With social media marketing continuously developing it is vital as a marketer to seek out trends before they arrive. In this ever changing game, here are a few things to do to stay ahead and on top.
Google+ and LinkedIn, get serious about them.
Over the past few years Google has developed a variety of products which work seamlessly together and have become standards for consumers. This is a clear sign that Google is becoming more valuable in the world of social media. Google+ helps grow community to that you can seek out new consumers and really connect with them. Set up a Google+ account and you will find new consumers or clients.
LinkedIn has rapidly become the largest publisher of original material. With over 100 million members consuming and producing quality industry news, it is the place to be interacting. Connect with other freelancers and potential clients. Get ahead and start building up your profile. It’s important for any professional to be on LinkedIn networking and publishing. Whether you’re seeking new clients, customers, or a new job LinkedIn is guaranteed to play a larger role in those processes.
Beef Up Your Content, add Videos and Graphics.
With Google, Facebook, and Twitter’s current algorithms writing isn’t enough. Kissmetrics statistics find that, “Facebook posts with photos get 53% more likes, 104% more comments and 84% more click-throughs” than a simple text post. Quality copy now must be coupled with video or great graphics in order to connect. As a marketer it is amazing when consumers want to tell others about your product. Does your content not only keep the consumers attention but make them want to share it themselves? Pinterest is also on the rise in popularity and is an excellent way to connect with consumers, but high-quality graphics are a must to survive. There is a lot to compete with in keeping consumers attention and video and graphics will only help. Interactive posts will continue to receive more clicks, shares, and total views.
In Conclusion
This may seem like a lot more work to add to a social media marketers already stacked schedule, but there is good news. Social media management is also becoming more and more automated. With content quality on the rise it is necessary to have the small stuff like timed postings automated, so that marketers can focus on creating engaging copy.